CRM di Unilever

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way or to handle its contact with its customers.

Unilever went live with mySAP CRM on January 2, 2002, following a three-month implementation period.

mySAP CRM enabled faster response time to queries and needs raised by consumers, provided for effective maintenance of our customer database, gave the company easy access to customer information for analysis and strategy development, and significantly enhances our agents' ability to respond to customer inquiries fast, accurately, and completely

The Impact is mySAP CRM increased the company's call center capability immediately to 5,000 calls per month.